To join the Bod Squad Petition, sign below.

In 2009, Dannah Gresh and The Bod Squad (that’s you) will present a petition to both the Council of Fashion Designers of America and the Apparel and Footwear Manufacturer's Association. We hope that as a result Women’s Wear Daily, the global “bible” of the fashion industry, will cover the petition and tell the entire fashion world. Dannah has been interviewed twice by the magazine to discuss the industries marketing of sensual clothing to tweens. She has their ear, but she needs your support to send them a clear message.Will you join The Bod Squad?
 

The Bod Squad Petition

We believe that the fashion industry is pressuring little girls to grow up too fast! The findings of two years of study by an APA (American Psychological Association) task force state that clothing, which makes girls appear older, and the associated marketing efforts are linked to eating disorders, low self-esteem, and depression. Ironically, this early sexualization presented to young girls also has “negative consequences on girls’ ability to develop healthy sexuality.” We would like to request that industry leaders send a message to the fashion industry that mothers want to purchase age-appropriate clothing for our little girls and would like the fashion industry to evaluate the clothing they design and the messages they send to our daughters through advertising.
 
View the Report of the APA Task Force on the Sexualization of Girls
http://www.apa.org/pi/wpo/sexualizationrep.pdf

DISCLAIMER: Pure Freedom/Secret Keeper Girl and Dannah Gresh do not endorse or agree with all of the views or definitions contained within the APA’s report on the sexualization of girls nor the APA as an organization. Specifically, the ministries of Pure Freedom/Secret Keeper Girl and Dannah Gresh believe firmly in teaching children abstinence until marriage and define “healthy sexuality” as a life-time monogamous relationship between one man and one woman within the confines of a marriage covenant. While we differ on some of our opinions, we find the overall content within this report to be valuable in informing parents, the fashion industry and those working with tweens and teens about how the culture is harming our girls and what we can do to respond.

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